Carnegie creates engagement among employees
Carnegie Investment Bank was looking for an initiative to engage employees at all its offices, both in Sweden and abroad. Together, we developed a concept where Carnegie’s employees participate in different activities to contribute to the work of social entrepreneurs.
The right fit
Carnegie, being a bank of knowledge with an entrepreneurial focus, was interested in social entrepreneurs within education. After a thorough selection process, Social Initiative recommended a partnership with the social entrepreneur Bina Lashkari and her organisation Door Step School, which educates children in Mumbai, India. When Carnegie decided to further their engagement, all employees were invited to have a say in the focus and location. A decision was made to support the social entrepreneur Mwalimi Musheshe and his organisation Uganda Rural Development Training Centre (URDT). URDT supports self-sufficient families in rural western Uganda by offering them tools to move out of extreme poverty. URDT educates girls, who then inspire and educate their families and other villagers, enabling them to improve their living standards.
To anchor the participation among all employees, we established a working group at Carnegie with ambassadors from all business areas and offices. All employees have the option to contribute directly from their salary to Door Step School and URDT. To maintain participation, we host regular activities and campaigns. Together with the ambassadors, Social Initiative creates concepts, content, and communications material and make sure it happens.