The Rosberg family strengthens vulnerable girls

The Rosbergs have four daughters and are passionate about supporting vulnerable girls. They wanted to involve the entire family with efforts both at home and in a country further away, where conditions are worse and opportunities sparse. Based on Social Initiative’s search, assessment and recommendations, the family chose to support Tjejzonen in Sweden and WISER Girls’ School in Kenya.

A personal effort

After training with Tjejzonen, Ina Rosberg contributed with her time and engagement in the Tjejzonen chat. During a couple of hours once a week, she would chat with young girls from all over Sweden. Being able to talk about their feelings and problems and receive advice on how to handle negative thoughts often makes a big difference for the girls.

“It means a lot to me to be able to contribute by chatting to girls who are not feeling well”, says Ina.

A family visit to the school

Together with one of their daughters, the Rosberg family visited the WISER School, located in a small fishing village in rural western Kenya. Their daughter took part in lessons, and the parents were impressed by the high level of knowledge among the students. Both students and teachers at the school gained new perspectives and thought it was fascinating to meet the Swedish student.

More than just giving

The Rosbergs consider their philanthropic involvement just as important as their other investments – philanthropy is more than just giving.

“Given my background in the investment sector, it felt natural for us to approach our giving in a strategic and results-oriented way. Social Initiative helped us search and select two good organisations in order to strengthen vulnerable girls both at home and in Africa” says Ulf Rosberg.

Focus on effects

Through Social Initiative, the Rosbergs get to see what kind of impact their support has; “Besides the fact that we know how many girls attend the school and get to hear some of their stories, we also know that 55% of the graduating class last year achieved grades which qualify to university. When comparing that to the national average of 18%, we really see that our support makes a difference!”
As an integral part of the family’s support to Tjejzonen, Social Initiative has developed a system for more efficient and accurate ways of measuring the impact of the organisation’s work. Tjejzonen and Social Initiative have shared their knowledge and experience from the work with other non-profit organisations, through Giva Sweden, among others. Tjejzonen och Social Initiative har spridit kunskapen och lärdomarna från det här arbetet till fler ideella organisationer, bland annat genom Giva Sverige.